Contour bottles are collected, cleansed and then refilled with new Coca-Cola. There are "returnable" bottles which have been used again and again. Nevertheless, in the course of time, there will eventually be some bottles which are deteriorated that they can no longer be recycled. This project started from collecting those deteriorated contour bottles in order to give them a new life through design which resulted in a new tableware collection "Bottleware". From primarily a drinking vessel to tableware to be enjoyed with others, "Bottleware" offers a shift in the mindset how same resource can gain another life through design.
Oki Sato (born 1977, Canada)
|2002||Founded design studio "nendo" Tokyo office|
|2005||Founded "nendo" Milan office|
|2006||"The 100 Most Respected Japanese" (Newsweek magazine)|
|2012||"Designer of the Year" (Wallpaper* magazine)|
"Designer of the Year" (Elle Deco International Design Award)
Coca-Cola's "contour bottle" has been a brand icon since its inception in 1916. It is also recyclable: after each use, the bottle can be collected, washed and refilled for further use. This tableware collection is made from bottles that have deteriorated over the course of extensive recycling, and can no longer be used for their original purpose.We were captivated by the particular greenish-blue tint, fine air bubbles and distortions that are a hallmark of recycled glass, so decided to create simple shapes that would enhance these traits. But we also wanted users to feel a remnant of the distinctive bottle in the new products. Our solution was to create bowls and dishes that retain its distinctive lower shape, as though the top had been sliced off. The dimpling on the bottle base that keeps the bottle from sliding is not ordinarily a strong visual feature, but it's part of a bottle's identity nonetheless, and visible to anyone who picks up the bottle to drink. Keeping these ring-shaped dimples on the base of our bowls and plates doesn't just retain their non-slip quality, but also helps to convey important messages about the way that glass circulates between people as it's made, used and recycled for further use, and about the connections it makes between people in this process.
Presented by Coca-Cola
Product & Exhibition Design: nendo Graphic Design: SAFARI inc. Photograph: Takumi Ota Movie: Takahisa Araki
Styling: Masato Kawai Copy Editing: Kanae Hasegawa English Translation (Movie): Atsuko Keating
Markup Engineering: Yasuo Tominaga Distribution: Takakura New Industories.Inc. Manufacture: Ishizuka Glass Co.,Ltd.
Press: daily press Advice: Masaki Yokokawa Produce: MIRU DESIGN