School students from three disaster-affected prefectures of Japan set to

start international homestays under programs of Coca-Cola Japan

Reconstruction Fund

TOKYO, July 23, 2012- The Coca-Cola Japan Reconstruction Fund is conducting two homestay programs this summer for junior and senior high school students from the disaster-hit Iwate, Miyagi, and Fukushima prefectures. This initiative will enable participants to learn about other cultures through homestays in the United States and the United Kingdom.

The first initiative is for homestays in the United States for senior high school students, and is in collaboration with TOMODACHI. That entity is a partnership between the governments of Japan and the United States and the U.S.-Japan Council. This program is providing U.S. homestay opportunities for 60 participants annually over three years from 2012. The program for this year's 60 students will start on Sunday, July 22. After briefings in Japan they will fly to Washington, D.C., studying and taking homestays there and returning on Thursday, August 9. During their time abroad, the students will learn about American culture and history, present Japan to others, and take practical English lessons.

The Fund extended its homestay involvement to launch the Coca-Cola Japan Reconstruction Fund British Homestay Program for Junior High School Students.This year, 18 students from schools in Iwate, Miyagi, and Fukushima prefectures will participate in this program from Monday, August 6, through Sunday, August 19, which will be partly during the London 2012 Olympics. The students will attend a language school and take part in sports, interacting with other students from around the world.

The Coca-Cola Japan Reconstruction Fund hopes that participation in these two programs will help students learn a little more about the world at large. The Fund will continue to assist with restoration from the Great East Japan Earthquake, helping build educational facilities and public facilities for young victims while contributing through the programs and in other ways to their education.

Overview of 2012 Coca-Cola Homestay Study Programs

■ Purpose

The Coca-Cola Japan Reconstruction Fund launched an educational support initiative in areas affected by the Great East Japan Earthquake to offer additional reconstruction support. These new programs offers homestays in English-speaking countries for school students from Iwate, Miyagi, and Fukushima prefectures. The programs provide participants with opportunities to learn about cultures and communities in other countries.

■ 2012 American Homestay Study Program

Formal title TOMODACHI Summer 2012 Coca-Cola Homestay Study Program
Led by the Coca-Cola Educational & Environmental Foundation
(the Coca-Cola Japan Reconstruction Fund)
administered by The Japanese Association of The Experiment in International Living (EIL-Japan), under the auspices of Japan’s Ministry of Education, Culture, Sports, Science and Technology
Program
participants
60 students from high schools in Miyagi, Iwate, and Fukushima prefectures, which were affected by the Great East Japan Earthquake(The fund plans to solicit applications for another 60 participants each in 2013 and 2014)
Applications Applications have closed for 2012
Program
implementation
period
July 22 through August 9 (part of which includes travel and briefings in Japan)
Participation fee The host of the homestay program covers all costs for transportation from the assembly point through Haneda Airport, air travel, local travel when participating in the program, and food and other homestay expenses. Participants pay their own transportation to the assembly point and for pocket money
Program
overview
Homestay in the United States, study travel in Washington, D.C., English lessons, and activities (including a university visit in the United States, volunteer activities, and participation in sports)
Homestay
regions
Burlington, Vermont; Erie, Pennsylvania; Elizabethtown, Kentucky; and Salem, Oregon

■ 2012 British Homestay Study Program

Formal title 2012 Coca-Cola Japan Reconstruction Fund British Homestay Study Program
Led by the Coca-Cola Educational & Environmental Foundation
(the Coca-Cola Japan Reconstruction Fund)
administered by International Youth Association of Japan, under the auspices of Japan’s Ministry of Education, Culture, Sports, Science and Technology
Support The Ministry of Education, Culture, Sports, Science and Technology, the Japan National Student Association Fund, and the British Council
Program
participants
18, comprising two students each from nine public junior high schools in Iwate, Miyagi, and Fukushima Prefectures
  • ・Iwate Prefecture: Ofunato Daiichi Junior High School, Kamaishi Junior High School, and Rikuzentaka Daiichi Junior High School
  • ・Miyagi Prefecture: Kesennuma Junior High School, Shishiori Junior High School, and Shizugawa Junior High School
  • ・Fukushima Prefecture: Isobe Junior High School, Haramachi Daiichi Junior High School, andYoshima Junior High School
Applications Applications have closed for 2012 (the sponsoring organization chose participants based on school and student recommendations)
Program
implementation
period
August 6 through August 19 (part of which includes travel and briefings in Japan)
Participation fee The host of the homestay program covers all costs for transportation from the assembly point through Haneda Airport, air travel, local travel when participating in the program, and food and other homestay expenses. Participants pay their own transportation to the assembly point and for pocket money
Program
overview
Homestay in the United Kingdom, English lessons, sports activities, and a school visit in London
Homestay
regions
Bournemouth

Reference materials

■ About TOMODACHI

TOMODACHI is a public-private partnership set up in response to the Great East Japan Earthquake. It is led by the governments of Japan and the United States and the U.S.-Japan Council (a non-profit organization based in the United States) and enjoys support from participating businesses, groups and individuals in both Japan and the United States. The initiative aims to support the next generation of Japan and the United States by responding to the short-term needs of Japan in the aftermath of the disaster while at the same time working to boost long-term competitiveness and strengthen Japan-U.S. relations through the creation of opportunities for cultural exchange as well as fostering entrepreneurship and leadership development. The project is mainly involved in delivering funds, personnel and material supplies tailored to local needs in the Tohoku region, as well as nurturing the next generation through scholarship and student exchange programs, short-term visits to Japan and the United States, internship programs and support for business startups, and the development of partnerships with educational institutions in the Tohoku region.
Website:http://usjapantomodachi.org/

■ The Coca-Cola Japan Reconstruction Fund

The Coca-Cola Japan Reconstruction Fund was established by The Coca-Cola Company on March 24, 2011 as part of the Coca-Cola Educational & Environmental Foundation (a public interest incorporated foundation) to fund reconstruction efforts in disaster-affected regions that were subject to catastrophic damage in the Great East Japan Earthquake. In line with the mission of the Coca-Cola Educational & Environmental Foundation, the Fund aims to support the construction of educational and other public facilities needed for rebuilding the lives of children affected by the disaster. The Fund is currently engaging in three key initiatives. The first is to help cover the costs of installing solar generating facilities at elementary and junior high schools. The second is to sponsor overseas homestay study programs for junior and senior high school students. The third is to provide direct support to villages, towns, and cities in Iwate, Miyagi, and Fukushima prefectures as needed. Specific uses of the Fund are determined through close cooperation with related institutions in disaster-affected regions and are reported through the Fund website and other channels.

The Coca-Cola Company created the fund to augment the support efforts of the Coca-Cola (Japan) Company, Limited, and 12 bottlers. They collectively donated money and the equivalent of more than seven million 500-milliliter PET bottles of beverages to assist victims. Total disaster support from the Coca-Cola Company exceeded \2.5 billion by July 10, 2012).

The following website details the activities of the Coca-Cola Japan Reconstruction Fund:
http://www.cocacola.co.jp/info/donation/en_index.html

■ The Coca-Cola System in Japan

This system encompasses several entities. One is Coca-Cola (Japan) Company, Limited, which supplies, manufactures, and sells concentrates and undertakes marketing, including product planning and development and advertising. The other entities are 12 regional bottlers and other affiliates. The system conserves energy in the course of business to pursue growth while reducing environmental impact. The system has employed renewable energy in various aspects of operations. For example, it set up solar-powered vending machines and deployed bio diesel-fueled vehicles in its fleet.

■ The Coca-Cola Educational and Environmental Foundation

The Coca-Cola Educational and Environmental Foundation was established in June 2007 to integrate the activities of two predecessors. One was the Coca-Cola Bottlers Japan Scholarship Foundation, which operated for 37 years. The other was the Coca-Cola Environmental Education Foundation, which served for 14 years. In keeping with its guiding principle of “Healthy Active Life,” the foundation engages in diverse environmental, educational, and sports initiatives so young people can ultimately build a better world.