Coca-Cola Japan Reconstruction Fund donates
five buses to schools in disaster-hit
areas of Iwate Prefecture and debuts buses with school-specific designs
TOKYO, October 17, 2012 - The
The fund donated the buses in response to a request from the prefectural government to assist young people who will eventually help the local fisheries industry recover from the tremendous damage suffered in the quake.
The buses for the high schools are mid-sized models that can carry around 45 passengers between school and coastal training sites. The buses for the special support schools incorporate wheelchair lifts and can carry 53 people. The fund supplied the buses at a total cost of around \100 million.
The shared objectives of the fund and the prefectural government with this initiative are to encourage students to undertake activities and to help revitalize the community. The two parties thus arranged a bus design contest for current high school students. The contest theme was “recovery.” The fund chose the best designs from students at three high schools for wrapping around donated buses.
Mr. Yamura presented five buses to Hiroki Kanno, director of the Iwate Board of Education. Mr. Kanno then gave a letter of appreciation from the Governor of Iwate Prefecture to Mr. Yamura and expressed his own thanks to Mr. Yamura.
Keiichi Matsutaka, executive managing director of the
Coca-Cola Bottling, presenting buses to Hiroki
Kanno, director of the Iwate Board of Education
■ Stakeholder CommentsHiroki Kanno, Director of the Iwate Board of Education
I would like to express our gratitude on this occasion and reiterate our appreciation to the
When students from the Miyako Fisheries High School visited, a year three girl living in temporary housing after her home was destroyed in a tsunami said that, “We have received tremendous support from everyone around the nation. I have obtained employment with a local enterprise. I am determined to do my little bit to assist with the recovery of Miyako.” I think that her statement was also a precious gift from the
The children of Iwate Prefecture are deeply grateful for the great kindness that they have received, and will do their utmost in studying and engaging in club and other activities to help reconstruct their region. Again, we are thankful for the tremendous support.Michinori Nakamura, Principal of Ofunato Higashi High School
We would like to thank
We are deeply grateful to the
We are a comprehensive school with seven key subject areas. With the maritime studies and agricultural streams, we need to transport students to training vessel and farm locations. We have repaired our current bus numerous times but such fixes have reached their limits.
Coca-Cola's support is a wondrous gift for our students, who have studied so hard despite the challenges following the earthquake.
I have heard that the design of our bus features a rainbow of seven colors to represent our seven academic streams rising into the skies. I am confident that our students will improve their capabilities and move onward and upward in driving a recovery from the disaster, as the bus design implies.
Once again, I would like to convey our sincere appreciation for
Thank you very much for the wonderful bus.
We are the sole school in Japan with a curriculum that combines ocean development and regular studies for budding aquanauts. More than 6,000 individuals have graduated from our institution over the past 64 years.
We will use this bus to help streamline dive practices and other educational activities.
Our entire institution is committed to producing people who can contribute enthusiastically to society by drawing on a balance of knowledge, virtue, and physical fitness.Yuko Miura, Principal of Kesen Koryo School for Special Needs Education
We have long dreamed of having a bus in which people can remain in their wheelchairs.
Using narrow exits can be hazardous, increasing the burdens on teachers. As wheelchairs are customized, they have very delicate structures that make it undesirable to fold them a lot. We are deeply thankful that the new bus resolves these issues.
Our bus usage will increase a lot because of the lift feature, so thank you.Hajime Hamada, Principal of Miyako School for Children with Disabilities
Thank you very much for your gift to our school.
The number of high school students has surged in recent years, making it difficult to accommodate the wishes of those wishing to be driven to school. A rising number of students in wheelchairs has resulted in many challenging hours spent putting these individuals on and off the bus.
So, the bus from
The new bus will be full of smiling children. We will care for this bus for many years to come to bolster our educational activities. Again, thank you very much for your support.
■ Comments from Bus Design Contest WinnersMoka Niinuma, Year Two Agricultural Science Student, Ofunato Higashi High School
For me, it all began when my teacher suggested that I try bus design. I was somewhat anxious, but I decided to enter the contest because I was interested in drawing. I gave my take on the theme of “everyone feeling better.” I considered balloons, flowers, and feathers as motifs because they are easy for people of all ages to understand. I was very surprised and gratified that my design was adopted.Daisuke Sakashita, Year Three General Studies Student, Kuji Higashi High School
When I heard about the contest to design the exterior of the donated bus, I pictured my school in my mind to make it easier to identify the vehicle as a school bus.
I made the bottom of the bus blue to represent the ocean, using diagonal lines to represent a rainbow. Our school is located near the sea. We have seven academic streams. I used a seven-color rainbow to represent those streams and symbolize the school.
My original design was for a rainbow with straight lines, but I changed my mind and reoriented the rainbow toward the sky in keeping with my wish for a school to continue progressing.
Around a year and a half has passed since the Great East Japan Earthquake. I hope that people seeing our bus on the streets will feel a little happier.Shigenori Fukkiri, Ocean Development Studies Staffer, Taneichi High School
Our design resulted from the efforts of the entire Ocean Development Department.
The staff and students routinely use this design, so I thought it was a perfect match for us. The design highlights the desire for unity within the department and the school, which is why we decided to use it for our bus.
The school uses two types of symbol. Separate from the design adopted for the bus is one that includes a map of Japan. We decided to use a design with a map of Japan that clearly shows Iwate Prefecture and, in keeping with the theme of “recovery,” reflects our desire to cultivate the seas of Japan and encourage students to continue our diving heritage.
■ Buses Donated to Each of the Following Five Schools
|High schools||Taneichi High School
|・Hino Motors||・Mid-sized model
43 to 45
・Showing school names
|Kuji Higashi High School
|Ofunato Higashi High
|Miyako School for Children
Fuso Truck &
・Showing school names
|Kesen Koryo School for
Special Needs Education
■ Overview of Bus Design Contest
1. Design to help make students and communities happier
2. Locally oriented design
3. Include a text message
■ Photos of Donated Buses
Below: Miyako School for Children with Disabilities bus
Note: Lift specifications are identical
Coca-Cola Japan Reconstruction Fund
The following website details the activities of the
Coca-Cola System in Japan
This system encompasses several entities. One is
Coca-Cola Educational and Environmental Foundation