Physical activity is vital for health and well-being, regardless of age, gender, or weight. And with increasing concern about overweight and obesity worldwide—a concern we share—it is important to view this complex issue holistically. While there are many factors involved, the fundamental cause of weight gain is an imbalance between calories consumed and calories expended. Our goal is to help people around the globe understand the importance of a sensible, balanced diet and the health benefits of increasing their physical activity.
Helping People Worldwide
As a Company, we have a long history of supporting active, healthy lifestyle programs for our associates and our communities. For example, our alliance with the Healthy Weight Commitment Foundation shows our dedication to helping people live healthy, active lives and making informed choices about what they eat and drink.
From sponsoring major sporting events, to encouraging community soccer and athletic programs, to workplace wellness programs, we continue to foster physical activity and active, healthy lifestyles worldwide. For instance, we are a founding partner of "Exercise Is Medicine," a program designed to encourage the medical community to advise patients on the importance of physical activity. We are also a founding member of the Healthy Weight Commitment Foundation, a national, multi-year initiative to help reduce obesity—especially childhood obesity—by promoting and providing tools to help people achieve a healthy weight through energy balance.
To find out how physical activity can play an important role in your life, visit the Healthy Weight Commitment Foundation website.
Support for Physical Activity Education
Since 1946, we've partnered with the The Boys & Girls Clubs of America to help provide a haven where kids can learn and grow in a safe environment. This long-standing partnership has produced programs such as Triple Play, which has helped more than 1 million kids learn the importance of physical activity and proper nutrition since 2005.
Visit The Boys & Girls Club of America's Triple Play Program! website.
Get the Facts About Hydration
Hydration is key to feeling good and staying healthy when you exercise, whether it's 30° or 95° outside. Learn how to hydrate right and experience exercise in a whole new way.
- Water: the forgotten nutrient. Every cell, tissue, organ and life sustaining process in the body requires water. Water serves as a nutrient by regulating different processes in the body, carrying nutrients and other chemicals to the body's cells, and carrying waste products away. Remember, think outside your water bottle, all fluids count when it comes to hydration.1
- Don't rely on general hydration recommendations during exercise. Know your specific hydration needs. Research has shown physical and cognitive performance can be affected when as little as 2% of the body's weight is lost through dehydration so drink up! But remember, it's important to stay hydrated while staying within your daily calorie needs.
- Hydration is vital for every aspect of life. It is critical in helping to maintain normal body temperature and for every physiological function.
- Don't rely on thirst as a signal to drink - dehydration can occur before the need to drink is evident. Remember fluids come from beverages and foods such as soups, fruits & vegetables.
- Most people get about 80 percent of total fluids each day from drinking water and other beverages, with the other 20 percent coming from food.
- The quantity of fluid required will vary from person to person. The (U.S.) Institute of Medicine of the National Academy of Sciences (IOM/NAS) recommends a total water intake of 2.7 Liters (approximately 11.5 cups) for women and 3.7 L (approximately 16 cups) per day for men. Children should have a total water intake of 1.3 L (approximately 5.5 cups) to 3.3 L (approximately 14 cups), depending on their age. Think that sounds like a lot to drink? Think beyond beverages. Foods such as fruits, vegetables and soups also provide hydration benefits.
- All beverages hydrate and can help quench your thirst and provide your body with its daily fluid intake for proper hydration. In Fact, research shows that flavor increases the quantity of fluids consumed
- Plan for fluids when on the move: take 'em with you, know where to find 'em, have money to buy 'em.
- When should you hydrate? According to recommendations set by the American College of Sports Medicine (ACSM), we should drink before, during and after exercise.
- Pre hydrate- the ACSM recommends drinking 400-600 ml of fluid about 2 hours before beginning to exercise to ensure your body will be adequately hydrated when it's time to exercise. Prehydrating ensures adequate amounts of fluid will be available for your body's cells when you exercise. When dehydrated, your heart works increasingly harder. As a result, your body's core temperature is increased. This also limits the body's ability to produce the sweat required to cool your body. As a result, physical performance may be impacted2.
- During a workout- the ACSM recommends hydrating regularly to replace fluids lost through sweat. However the ACSM recommendation cautions not to over hydrate2.
- Post workout- rehydrating post work out ensures your body will be ready for its next workout. It's important to not only replace the fluids lost, but the electrolytes as well2.
Get smart about hydration by downloading our Hydration Tips Packet.
- 祝！紅白出場決定＿“相思相愛”が生んだ、最高のコラボレーション 「Little Glee Monster」を起用したCMソングにみる、「コカ･コーラ」の音楽戦略とは？
- みんなで、本気で、楽しく、取り組む。 「100%リサイクル」達成のためにコカ･コーラシステムができること【前篇】
- ［コカ･コーラ社の製品開発 「綾鷹 特選茶」篇］開発着手から発売まで4年以上！「おいしさ」と「トクホ」を両立させた“こだわりと戦略”とは？
- 学生が本気で新製品を考え、会社に提案！ 「東京学芸大学×日本コカ･コーラミレニアルプロジェクト共同プログラム」レポート